We nourish those who inspire us
to live this way

Mediterranean instinct

 Something changes when you share your life with them. 

The door opens more often.
The day starts earlier.
You go out without planning to.
And the path stretches on without you even noticing.

You run.
You jump.
You play.
And you let yourself go.
 But you also… 

Stop.
Listen.
Breathe more deeply.
And learn to appreciate calm.

You begin to live differently.
More present.
More connected.
More aware.

And then you wonder…
 What if they are the ones who inspire us to live this way? 
 Mediterranean instinct is how we understand life, care and nutrition. 

Nutrition inspired by origin, by natural rhythm and by a more authentic, more conscious way of caring, more connected to what truly matters.

Caring is our way of being

 It is reflected in every decision: in how we feed them and in how we relate to animals, people and the environment. Caring is a daily choice. 

Mediterranean: our way of living

 Natural, balanced and authentic. The animals we share our lives with guide us and remind us every day: wellbeing is found in what is essential, simple and shared. 

Doing things well is our essence

We care for every detail and choose with purpose, so we can truly care for them. That is our savoir-faire.

The natural

Fresh ingredients.
Mediterranean diet.
Honest nutrition.

The authentic

Origin and tradition.
Real commitment.
A unique essence.

The balanced

Instinct and awareness.
Energy to explore.
Calm to connect.

What unites us

A deep bond.
A way of caring.
A shared life.

Real stories of those who live the Mediterranean instinct.

Real stories of those who live the Mediterranean instinct.

 Each story reflects a different way of living the Mediterranean instinct.
Together, they shape who we are. 

The soundtrack of Mediterranean instinct

Cesc Sansalvadó and Sheriff have created an original song composed especially to turn Mediterranean Instinct into music: a piece inspired by this more authentic, freer way of living, more connected to what truly matters.

Sheriff and Cesc Sansalvadó

Music and inspiration

Sheriff and Cesc Sansalvadó

 Together with Sheriff, Cesc finds in simplicity the inspiration to give music to his way of living. 
 Musician, composer and creator of emotions, Cesc Sansalvadó understands music as a way of translating what we feel. Among guitars, melodies and walks through the Empordà, Sheriff becomes part of that creative process: he brings him back to calm, connects him with the present and reminds him that, very often, the best inspiration comes from the simplest things. 
 At a time when everything moves fast, when many decisions are made without thinking and almost everything is immediate, at Gosbi we believe in another way of doing things. 
 Mediterranean instinct is born from that. From a way of understanding life and nutrition that is not built from one day to the next, but lived little by little. 

 This campaign aims to give shape to that way of living. 

hat is why we have not created a story. We have shown it. These are people, places and ways of life that already exist.

And all of them are connected to the land, to crafts, to nature and to a more honest relationship with the environment and with animals.

With a close and real perspective, we focus on everything that often goes unnoticed: the small gestures, the natural rhythms, the connection with everyday life.

 Because that is where what truly matters happens. 

Your instinct already knew it.
It just needed a name.
Mediterranean instinct.
It’s not just pet food.
It’s a way of life.